There’s a lot of information already written about bait finesse, as well as thousands of hours of YouTube content, so we’ll give the short and simple answer here:

Bait Finesse System (also known as BFS/bait finesse/bait finesse fishing/bait finesse style) is a finesse style of fishing originating from Japan. BFS utilizes specialized baitcasting reels and casting rods to allow the angler to cast ultralight lures that would normally only be used with spinning reels and rods. There are several advantages to using casting gear over spinning gear in finesse situations, such as:

• Better accuracy
• The ability to thumb the spool for silent lure entry into the water
• The reel does not create line twist
• It’s just more fun! (in our totally biased opinion)

In the future we will be expanding our website to include more educational content about bait finesse and finesse fishing in general, so stay tuned.

We are the first and only tackle store in the US focused around the Bait Finesse System fishing style.

Which means:

• We carry a lot of unique products that will not find in stock anywhere else in the US.
• Everything we sell is finesse orientated and will work for bait finesse fishing. All the lures and terminal tackle we offer work equally as well for spinning finesse fishing styles.
• Unless you place a backorder, everything we sell is in stock in the US and ready to ship out. No more dealing with translating websites, paying customs and foreign currency conversion fees, or waiting months for overseas shipping.
• We are the only authorized dealers in the USA for Tsurinoya, Kuying, iFishband, Roro Lure, and more. All of these brands are well established globally in the bait finesse market and are known for their high quality products. We’re excited to be able to offer them to you through our shop.

We do not have a physical storefront at this time. As we continue to grow the bait finesse niche, and our business, opening a physical location is an option we’ll explore.

All of the lures and tackle we carry are high quality and specifically designed for finesse fishing styles. We carry lures from American suppliers as well as import lures from Japan, China, Europe, and elsewhere.

We list lure weights in grams for two reasons:

1. Bait finesse is a global sport and so we stock lures from all over the world. Most countries use the metric system and most lures weights globally are marked in grams.
2. The lighter power your equipment is the more discernable difference there is in lure weights. Measuring in grams allows for a far more accurate reading of a lures true weight, allowing the angler to better perfect his lure choices and techniques for any given fishing situation.

For USDM lures that have a weight listed by the manufacturer, we will provide the weight in grams as measured on our scale in addition to the manufacturer’s listed weight in ounces.

For JDM and other global market lures that are marked in grams by the manufacturer, we will default to the manufacturers stated weight.

If you don’t see it on our website, we don’t currently stock it. That said, we’re always looking to expand our lineup. If you know of a unique or must have finesse lure or piece of tackle that you think we should carry, let us know!